Using TikTok Duets to Spread Mental Health Awareness

Usually music marketing campaigns are focussed just on driving streams and generating fan engagement; but not often in spreading a genuine message.  Decca Records wanted to go a different way about promoting their artist AURORA’s new single ‘The River’, a song which sees the artist AURORA, singing about allowing yourself to cry and it being […]

Chatbytes: The Other Songs

Following the huge success of our the #LoveAgain campaign which we put together for music label, publishers and management brand, The Other Songs, we spoke to Co-Founders Alastair and Billy Webber, and Head of Social, Aaron Sayer. Check out what they have to say about music marketing, TikTok and working with Fanbytes in the video […]

How to Create a Viral Hashtag on TikTok

How to make a Hashtag on TikTok

Hashtags are the main driver for content on TikTok, trending hashtags allow content from all sizes of influencer to get traction and drive challenges forward. Recurring Trends There a massive locally recurring hashtags that always drive content to the discover page on TikTok. In the UK these are, #UKComedy which showcases some of the best […]

How To Go Viral on TikTok with Influencers

How to go Viral on TikTok cover image.

The best way to get large-scale brand awareness in TikTok is to reach virality by tapping into trending memes and challenges. By moulding your brand into preexisting trending posts you can fuse ads and entertainment (our ‘Advertainment’ concept). There is the potential to have your content go viral and, in turn, have your brand go […]

How to Market with Influencers on TikTok

How to market your brand on TikTok

There are a number of ways in which you can promote your brand on TikTok, all with their own pros and cons. A cross between Carpool Karaoke and the defunct Vine, TikTok is taking the social media space by storm. It is one of the fastest growing apps and is increasingly becoming the natural entertainment […]

How Fanbytes Works with TikTok Influencers

How Fanbytes works with TikTok Influencers

Whether you’re familiar with it or not, it should be known that TikTok is the hottest property in the social app market right now. In the month of October, it was reported by TechCrunch that TikTok exceeded all of its competitors (Facebook, Snapchat, Instagram, YouTube) in terms of app installs. What’s more, the app is […]