Using TikTok Duets to Spread Mental Health Awareness

Usually music marketing campaigns are focussed just on driving streams and generating fan engagement; but not often in spreading a genuine message.  Decca Records wanted to go a different way about promoting their artist AURORA’s new single ‘The River’, a song which sees the artist AURORA, singing about allowing yourself to cry and it being […]

What Everyone Should Know About TikTok Duets

Why you need to use TikTok Duets

TikTok has brought its duet function in app. Allowing users to create content off the back of their favourite brands influencers and friends. Duet’s were previously available only through third party programs, but since they’ve been integrated into TikTok as a whole they’ve opened up a whole new avenue for users to engage with content. […]

How to Market with Influencers on TikTok

How to market your brand on TikTok

There are a number of ways in which you can promote your brand on TikTok, all with their own pros and cons. A cross between Carpool Karaoke and the defunct Vine, TikTok is taking the social media space by storm. It is one of the fastest growing apps and is increasingly becoming the natural entertainment […]

How Fanbytes Works with TikTok Influencers

How Fanbytes works with TikTok Influencers

Whether you’re familiar with it or not, it should be known that TikTok is the hottest property in the social app market right now. In the month of October, it was reported by TechCrunch that TikTok exceeded all of its competitors (Facebook, Snapchat, Instagram, YouTube) in terms of app installs. What’s more, the app is […]

Why Brands Need To Think More About Emotional Engagement

This year, I had the privilege to attend the first Forward 2020 edition in Birmingham, to speak to a room full of hundreds of BA (Hons) Digital Media and MA/MSc Future Media students about the challenges of creating successful marketing campaigns, and the creative process that goes behind them, as well as my predictions and […]

Why The Best Brands Are Those That Don’t Sell You Anything

Dear brands, I know your goal in life is to make money, but could you please try being less obvious about it?   Sincerely, A consumer tired of disruptive ads   It’s a jungle out there. Everybody wants to make money, everybody tries to get your attention, everybody throws their products at you, assuming that […]

FACEBOOK, WE HAVE A PROBLEM!

9-9-9, what is your emergency Facebook… is dead! I’m sorry, we can’t help you with that. ‍ You might think I am exaggerating with this, but just ask the Canterbury Police about it. Indeed, people have been calling the police, hopeful that they could find an answer to Facebook’s outage which started yesterday afternoon. It’s […]

Explained: What is TikTok?

In brief: TikTok is a media platform which allows users to upload short form videos ranging from 2 second to 2 minutes, usually accompanied with a soundtrack that can be overlaid using TikTok’s inbuilt sound library. Key Facts 800million Lifetime Installs Surpassed Facebook, Instagram, YouTube and Snapchat in terms of downloads Global user base: Particularly […]

Hit or Miss: Why Music Marketers Need to Take on TikTok

Welcome to WordPress. This is your first post. Edit or delete it, then start writing! The exponential rate in which TikTok has grown makes it clear that is something that definitely needs to acknowledged. The app is reported to have exceed 800million lifetime installs, and exceeded Facebook, Instagram, Snapchat and YouTube in terms of downloads […]