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Looking to increase downloads in a native way, the Deezer app approached Fanbytes in the hope that we could decipher some way to engage with a 13-17 year old demographic within the UK. Relying on our understanding of the Gen Z audience, they enlisted us in producing a campaign that would raise awareness for the Deezer brand and generate high conversion rates.
We distributed three different, Snapchat centric campaigns that relied on a A/B/C formula: One featuring the established artist Charlie Puth, the second featuring the emerging artist Sofia Reyes (featured Ad) and the third an exclusive Fanbytes curated playlist available on the Deezer platform. Each campaign consisted of a blend of influencer promotion, short, high-energy promos for the Deezer app and invitations to swipe up and download the content in question.
The campaign proved successful in generating awareness for the Deezer brand, and encouraged user engagement as a result. This is evidenced by a total view count of nearing 1 million and an average 93.4% completion rate across the three different ad campaigns.