How to Gain Fans on TikTok by Making Your Own Content

There’s an array of different types of content on the platform, some of the most popular being lipsyncing and dancing to music and comedy skits. Of course, the type of content you cansee on TikTok isn’t just limited to those genres, you can find art videos, vlogs, food videos, fashion videos and way more. TikTok […]

What is TikTok?

So you’ve seen TikTok ads on the buses and trains and your son or daughter has mentioned it in passing, but as a marketer you have no clue what they’re talking about. Fear not! We will run through the basics in this guide.  TikTok is a video sharing app that allows users to upload short […]

How to Gain Followers on TikTok by Focusing on Self Expression

TikTok is inherently a platform which lends itself to self expression and showing people your authentic goofy self. In a world of having to take the perfect selfie, it’s a refreshing way to use a platform to promote your song in a way that feels authentic. How a Label Used This This approach was one […]

How to Go Viral on TikTok with Boom Moments

The Concept TikTok works on “Boom” moments. Boom moments is a term we coined at Fanbytes which explains a 3-5 second clip which engages people with content. The easiest ways to create those Boom Moments is by using TikTok transitions – short, sharp cuts within the app which coincide with moments in the song. These […]

How to Use Duet Chains to Go Viral on TikTok

One of the most distinctive tools on TikTok is the ability to create duets, side by side videos where people can mimic or complete actions taken by other fans. One thing however is that a lot of marketers are not aware of are Duet Chains where fans can create seemingly never ending chains of content […]

Using TikTok Duets to Spread Mental Health Awareness

Usually music marketing campaigns are focussed just on driving streams and generating fan engagement; but not often in spreading a genuine message.  Decca Records wanted to go a different way about promoting their artist AURORA’s new single ‘The River’, a song which sees the artist AURORA, singing about allowing yourself to cry and it being […]

Chatbytes: The Other Songs

Following the huge success of our the #LoveAgain campaign which we put together for music label, publishers and management brand, The Other Songs, we spoke to Co-Founders Alastair and Billy Webber, and Head of Social, Aaron Sayer. Check out what they have to say about music marketing, TikTok and working with Fanbytes in the video […]

How to Create a Viral Hashtag on TikTok

How to make a Hashtag on TikTok

Hashtags are the main driver for content on TikTok, trending hashtags allow content from all sizes of influencer to get traction and drive challenges forward. Recurring Trends There a massive locally recurring hashtags that always drive content to the discover page on TikTok. In the UK these are, #UKComedy which showcases some of the best […]

What Everyone Should Know About TikTok Duets

Why you need to use TikTok Duets

TikTok has brought its duet function in app. Allowing users to create content off the back of their favourite brands influencers and friends. Duet’s were previously available only through third party programs, but since they’ve been integrated into TikTok as a whole they’ve opened up a whole new avenue for users to engage with content. […]

How To Go Viral on TikTok with Influencers

How to go Viral on TikTok cover image.

The best way to get large-scale brand awareness in TikTok is to reach virality by tapping into trending memes and challenges. By moulding your brand into preexisting trending posts you can fuse ads and entertainment (our ‘Advertainment’ concept). There is the potential to have your content go viral and, in turn, have your brand go […]