Gen Z sees the world significantly differently to previous generations, so it makes sense to us that in order to win them over, you need to take a fresh approach. It’s something we spoke at length about with Seb Joseph from Digiday, whose article you can read here.
Fanbytes operates differently from other marketing agencies. Part of what’s driving our IP is our unique Bytesights tool, which co-founder and CTO, Mitchell Fasanya built. Bytesights helps us see which influencers, hashtags and sounds are becoming popular amongst Gen Z online communities, as well as managing our campaigns and tracking how they perform.
As co-founder and CEO Timo Armoo explained to Digiday, our campaigns utilise these insights to guarantee success – which triggers a flywheel of improved metrics that inform increasingly effective campaigns. It’s why over half of our huge recent growth has come from repeated business.
It’s a formula we use in tandem with our influencer talent management arm – responsible for our famed Bytehouse and Bytesized Talent – to create content that chimes perfectly with our influencers and their audiences, while meeting (and exceeding) the needs and requirements of our brand clients.
In Digiday’s words, “In many ways, what Fanbytes is building subverts the standard business tropes of media companies.”
It’s something that has allowed our company to skyrocket over the pandemic, as brands now look to marketing agencies who can adapt to the new digital landscape. As co-founder and COO Ambrose notes, lockdowns saw social media platforms grow. Marketing on social media cemented its status as the first point of contact for customers accessing new brands. And as social commerce expands, the role of social media marketing is only going to become more key.
We’re using our social media marketing knowledge to grow brands, but also to share important information with Gen Z – including on vaccinations and mental health.
Fanbytes client, Jan Nixon, marketing manager at Public Health England, told Digiday: “Through the numerous projects we have worked with Fanbytes on over recent years, they have demonstrated an inherent understanding, not just of how to connect with younger audiences, but how to do so in purposeful, thought-provoking and lasting ways that inspire action.”
We are proud of the work we are doing to promote causes we care about as well as the most forward-thinking brands that Gen Z love. It’s something that we’ll continue to build on as we expand our business in 2022 – including expanding our senior leadership team and setting up our incoming New York office.
As Tim says, “the business taking the next step to becoming a full-bodied partner to Gen Z.”
As Digiday notes, “Brands want capital, ownership and partners who add value. But finding solutions to all three can be tough. Fanbytes has the ticket.”
For the full article, check out Digiday’s piece here.
For more info about what we do at Fanbytes, check out these links below:
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