Fanbytes have helped...
In this article:
How to Find Snapchat Influencers for your Brand
With over 210 million daily users, Snapchat is one of the most important social media platforms around. While it may seem like a load of random filters from the outside, it’s an important platform for those on the inside. In particular, Snapchat users see the app as a place they can be themselves, connect with close friends and share the real ins and outs of everyday life.
It’s immersive and authentic, a winning combo with its primarily Gen Z and younger Millennial users, which one source suggests make up 90% of Snapchat users. For this reason, though, it isn’t enough to hop on and place a generic ad like any other (and you can learn more about that here). Snapchat is all about spontaneity and fun, and it takes a real understanding of the platform to succeed in reaching its users.
For this reason, identifying the best ways to find Snapchat influencers can have a huge impact on the success or failure of your campaigns. They will be the brands who have mastered the landscape and have succeeded in creating a close-knit consumer relationship with their customers. But how do you know which Snapchat influencers are right for you? It can be tricky to find the right people, and inflated follower counts can easily lead brands astray. After all, you want real engagement with real potential customers. So, here’s our top 3 ways to find the best Snapchat influencers for your brand:
1. Create an influencer checklist
Before you go out for a big food shop, you write a list, right? So, the same applies here too. Before you buy into any particular influencers for your campaign, you want to make sure they have everything you need to ensure the campaign will be 100% optimised and successful. This means understanding what categories of content exist on Snapchat, and therefore which niche your ideal influencers belong to, whether it’s music, cosplay, food, fitness or beauty, travel, amongst many others.
Knowing your ideal interest-based categories to target will help you narrow down the names. After all, it’s really important that their values and their style of content as Snapchat influencers reflects your brand. Find Snapchat influencers who can really boost your campaign by making sure you’re in alignment, something to be sure of before you approach.
2. Specific Google searches are your best friend
It might seem really obvious to you already, but just typing ‘snapchat influencers’ into Google is probably not going to give you the exact influencers you are looking for! It pays to be specific. Once you have your categories, start there. Search within those topic niches for trending influencers within the right category, and then do a bit more searching to find where influencers overlap with the kind of business or service you’re promoting.
Make sure you’re looking them up and getting a sense of their content and style as creators. Think about whether this aligns with the tone of your product or service.
However, BE AWARE OF INFLATED FOLLOWER COUNTS. Don’t just go by follower numbers, and be wary of those who appear to have a high following but don’t create the content or the engagement to back it up – you need to find the right person who can speak about your brand well, in a way that will resonate with users, and who has that genuine connection to their audience.
3. Let the experts do the work
Of course, if you’re really stuck for ideas, there is always another way. Going directly to an influencer marketing agency can be quicker, easier and less resource intensive – it can be far more cost-effective than trying to find influencers yourself and taking a risk on someone who isn’t right for your brand.
At Fanbytes, we leverage our award-winning platform of the most engaged influencers on Snapchat, TikTok and Instagram to match up the perfect influencers with your campaign goals and brand values. We’ve already developed the relationships with the right influencers for your business, ensuring that you have the best help to achieve campaign glory.
We’ve run hundreds of campaigns using our approach and expertise, and we know what works for each platform. Don’t take an expensive risk – after all, we don’t leave anything to chance, and neither should you. Learn more about our approach to helping clients reach success on Snapchat here.
Snapchat marketing can be a tricky beast, especially as intimacy and authenticity are at the heart of real engagement. Discovering the best people with the right fans for your brand can be a time-consuming process, and it’s worth doing it right. With great influencers on board, your campaign can cut through all the noise to communicate with those Gen Z and Millennial users you’re hoping to reach.