TikTok has well and truly exploded. Now being used as a marketing tool by big brands such as Mcdonalds, Missguided, and Warner to reach an engaged Gen Z demographic, it’s safe to say that your competitors are going to start to catch wind,…and quickly. Before it becomes oversaturated, why not get in early and take advantage of the powerful marketing ability of TikTok by adhering to these 4 easy-to-follow steps?
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1. Learn How To Use TikTok's Tools & Features
If you are going to make any impact on TikTok, you are going to need to know how to use the platform’s tools and understand the terminology. The user interface, whilst it may vary from other social media platforms, includes a ‘following’ and ‘discover’ page which functions pretty much the same as Instagram.
However, it does differ in regards to its extensive video recording tools and capabilities.
TikTok has the ability to create duet chains, live streams, and includes various video editing tools such as filters, lens, effects, sounds, timers and more. Learning how to use these features is key to understanding the platform as well as the user-base.
In doing this, you are able to gain insight into your target demographic, understand what content they consume, and how you can replicate it to win the hearts of Gen Z.
2. Understand TikTok Culture
Understanding the culture and trends of the platform is key to unlocking the secrets to TikTok social media marketing. Whilst, at first glance, it may seem obscure and difficult to wrap your head around, it is imperative for brands to get stuck into, especially if you want to grow your own brand profile on the app.
TikTok’s culture, whilst being predominantly dominated by music, has developed quite drastically. Along with music content, there are now viral memes associated with Gen Z humour as well various subcultures living on the platform. These sub-groups include VSCO Girls, e-boys, soft-boys and more.
The birth of these groups have created a unique opportunity for brands by enabling them to market their products or services around the characteristics of these groups. One example of this comes from young girls wanting to buy a hydro-flask that was first associated with the VSCO girl meme. When memes are circulated from TikTok, it is usually the reason for why content goes viral on social media and why brands receive ultimate recognition and are able to drive sales.
We speak more in depth about subcultures, memes, as well as the popularity of Old Town Road in our TikTok course. To find out how you can replicate the same success and gain ultimate brand recognition on social media, then click here.
3. Create & Grow Your Brand Profile On TikTok
If you are serious about capitalising on TikTok before your competitors do, then it is worth creating and spending time building your brand profile on the app. There are several different ways to go about this. Ensure that you are paying attention to the previous steps and are creating content that satisfies the following:
Churning out content consistently is extremely important. You should aim to post videos once a day or every other day to make sure your brand is getting noticed by users on the app.
As mentioned previously, understanding the culture and learning how to use the tools are both important aspects when pinning down a TikTok social media marketing strategy. These things will go hand in hand when creating relatable content for your brand profile. Tap into trending memes, understand the humour of the content doing well on the app, and replicate that.
Influencers are native to the platform and so, have a good idea about what content works and what doesn’t. They are also recognisable by the users on TikTok and can drive followers to your brand profile. Because of this, using influencers for campaigns, influencer takeovers and enlisting them as brand ambassadors is a great way to kick-start your TikTok social media marketing.
Experience everything TikTok has to offer by creating your own hashtag challenge and making it accessible to all users on the app. Hashtag challenges that have done well and gone viral are easy for others to join in and are fun.
4. Create A TikTok Campaign
We have helped top brands in all verticals make it big-time on the platform. Whether you want to drive sales, streams, traffic, or clicks, we know what works and what doesn’t on Gen Z’s favourite platform. For all brands looking to win on the app, creating a TikTok campaign has generated impressive results for a lot of our clients.
Factors that go into a good campaign on TikTok include high engagement levels which encourages the creation of UGC content, accessibility, organic video content, and a clear message. Gen Z will not settle for traditional run-of-the-mill ads. So, if you want to update your TikTok social media strategy now to keep up with them, contact a TikTok expert today.