We help the most
forward thinking brands win the hearts of Gen Z

We help the most forward thinking brands win the hearts of Gen Z

OUR WORK

Case Study: Boohoo X Bytesquad
Case Study: Zuru Mini Brands
Case Study: Mattel 2020
Case Study: ACCA 2021
Case Study: H&M 2021
Case Study: WMIP

big news

The 2022 TikTok Playbook For Food & Drink Brands

The 2022 TikTok Playbook For Food & Drink Brands

TikTok is the biggest means and opportunity for brands to engage Gen Z right now. So how can challenger food and drink brands harness its power across the key cultural dates and moments in 2022?
Bytechats: #AcnePositivity, TikTok Stories and Tinder

Bytechats: #AcnePositivity, TikTok Stories and Tinder

Your monthly Gen Z marketing fix! On the first Friday of every month, we invite 3 different Fanbyters to share their favourite Gen Z insight, trend or brand campaign from the past few weeks. Watch it here.
5 Niche TikTok Communities You Should Know

5 Niche TikTok Communities You Should Know

TikTok, a platform once defined by lip synching and cringy teenage dancing, has very much evolved into the epicentre of Gen Z culture. Here are the 5 niche communities you should know about!