TikTok is the biggest means and opportunity for brands to engage Gen Z right now. So how can challenger food and drink brands harness its power across the key cultural dates and moments in 2022?

Your monthly Gen Z marketing fix! On the first Friday of every month, we invite 3 different Fanbyters to share their favourite Gen Z insight, trend or brand campaign from the past few weeks. Watch it here.

TikTok, a platform once defined by lip synching and cringy teenage dancing, has very much evolved into the epicentre of Gen Z culture. Here are the 5 niche communities you should know about!