The Challenge: Ronaldinho, one of the worlds greatest footballers wanted to promote his limited edition segways to a global audience.

The Solution: We created a compelling campaign across YouTube, Facebook and Twitter where a 17 year old YouTube freestyler met Ronaldinho and did freestyle skills with him on the segways. This was spread across social media and was picked up by Lad Bible, Unilad, The Mirror and Forbes Magazine.

The Challenge: Nickelodeon wanted to launch a TV show called “100 Things to Do Before High School” and did not want to go the traditional digital advertising route. They wanted to engage with kids in a very engaging way which actually told them more about the show in a non intrusive way.

The Solution: Together, we devised a challenge in which influencers did 1 of the 100 things they wish they had done before high school. This led to an abundance of cool content being made, from people creating the worlds best pizzas to people building forts, whilst also pushing the launch of the TV show. Not only was it a fun piece of content, it was also native leading to the teen audience actually being receptive to it as opposed to being turned as they are by normal advertising. We then included a challenge asking fans to say one of the 100 things they wish they had done before high school which led to further social engagement.

The Challenge: Musations, a lip syncing app which lets you lip sync to your favourite songs and movie clips wanted to engage directly with a teen audience.With the competing apps such as Dubsmash, we had to create a sense of urgency and reason to use Musations over Dubsmash.

The Solution: We planned a campaign during the Christmas period around creating a Guinness World Record: The largest lip synced song ever! Together with our influencers we created a powerful campaign which revolved around them lip syncing to “All I want for Christmas Is You” by Mariach Carey and encouraging their fans to get involved. We activated this across YouTube, Twitter, Facebook and Snapchat resulting in a great increase in downloads.

The Challenge: Go Pro, known for their crazy forms of marketing in action sports wanted to engage with a more normal audience: the young male football audience.

The Solution: We created a set of compelling videos across YouTube as well as short form videos on Instagram which positioned Go Pro as the gateway to creating awesome football content. Go Pro even re-purposed some of the content leading to a bin shots video with over 850k views

The Challenge: Paperclip – an app that lets you trade items with people around you wanted to engage with millennials and increase the amount of transactions on their platform.

The Solution: We implemented a campaign in which influencers placed limited edition things on the app and encouraged their fans to download the app and make trades with them. At the end of the campaign, they then picked their favourite trades and awarded fans with limited edition merch.