15 challenger beauty brands killing it on tiktok

And what we can learn from them…

No other platform has shaken up the beauty industry quite like TikTok…

With a cultural shift towards ‘real’ unfiltered beauty and the introduction of a completely new form of social media marketing, it’s opened up the field for agile, innovative brands to take on the established players.

So which challenger beauty brands are nailing TikTok right now? And what can we learn from them?