How To Grow Your Brand’s TikTok Account: 15 Questions With Duolingo’s Zaria Parvez

Social Media Coordinator, Zaria Parvez is the brains behind Duolingo's incredibly successful TikTok account (2m fans and counting!) Here we ask her 15 questions...
Fanbytes | Duolingo - Zaria Parvez

As we head into 2022, we’ve found that the biggest question on marketers’ lips is, How do we grow our brand’s TikTok account?

In this interview series, we ask those who’ve actually done it!

Starting with Zaria Parvez, the Social Media Coordinator behind Duolingo‘s meteoric success on TikTok. She’s won over a legion of new fans for the brand’s much loved ‘Big Green Owl’ and proved that you don’t need to spend loads to achieve results on the platform.

Duolingo’s TikTok account @duolingo has over 2 million followers, earning the brand headlines for its comedic content – from their mascot twerking on tables to chasing language learners who cheat by using Google Translate.

How did she achieve it? And what can your brand learn from Duolingo’s success?

Hit the button below to read the full interview.

Want to read more insider information on how you can grow your brand on TikTok? Check out these links below:

Picture of Joanna Hughston

Joanna Hughston

Head of Marketing