Our 2022 tiktok playbook for challenger food & drink brands

How to build cultural relevance with a Gen Z audience online

In our latest Fanbytes report, we cover some of the key opportunities for challenger food & drink brands to harness the power of TikTok in 2022, including:

  • The dates and water-cooler moments brands can tap into to build cultural relevance.
  • The formats and trends you can explore to drive much higher engagement rates and encourage user generated content.
  • Examples of food and drink brands that have achieved success on the platform.
  • Tips for becoming a creator, not a chaser of Gen Z culture.
2022 TikTok Playbook for Food and Drink Brands
Joanna Hughston - Fanbytes
Author: Joanna Hughston
Marketing Manager

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