In our latest Fanbytes report, we cover some of the key opportunities for challenger food & drink brands to harness the power of TikTok in 2022, including:

• The dates and water-cooler moments brands can tap into to build cultural relevance.
• The formats and trends you can explore to drive much higher engagement rates and encourage user generated content.
• Examples of food and drink brands that have achieved success on the platform.
• Tips for becoming a creator, not a chaser of Gen Z culture.