TikTok was the most downloaded app in Apple in Q1 2019 and is frequently recognised as Gen Z’s favourite app. With it being such a hot topic, marketers have been recognising it as a powerful marketing tool. However, if you’re new to the app, it can be overwhelming and difficult to navigate.
We’re here to help – if you are keen to get started on TikTok, here’s the ultimate marketing on Tik Tok guide, full with everything you will need to know to get it up and running.
1. TikTok Basics
If you are interested in knowing about all things TikTok then you should brush up on all the basics. TikTok was previously called Musical.ly before being rebranded as TikTok after being bought by Bytedance in 2017. It is also extremely popular with the under 30’s crowd, specifically those who are between 16-24 years old. It was also recorded that more than 500million people use the app globally every month and its user base is predominantly living in India.
2. Understand how to use Hashtags
The bedrock of TikTok are hashtags. They function not only as a discovery tool for users but they are also the key to making your content go viral on the platform. We have had success in creating successful hashtag challenges for our clients and so we know what works and what doesn’t like the back of our hand. We succeeded in sending Major Lazer viral with our #CantTakeItFromMe hashtag challenge and gained over 2million hearts over the campaign.
We talk more about how to use hashtags correctly in our in-depth Tik Tok guide. Find out how to crack the TikTok code today.
3. TikTok Features
It is equally as important to understand the many features of TikTok so that you can make the most of the platform and take advantage of all that it can offer you. TikTok allows users to engage in duets with other users, partake in challenges, and even set up livestreams! All of these features have been used to reach out to audiences on the app and market products & services. Here at Fanbytes, we have come up with several challenge and duet ideas for our clients which have performed really well and exceeded our clients’ expectations. To learn more about what works on the platform and to gain insight into how to engage audiences on TikTok, download our guide!
For a sneak peek into our Tik Tok guide, check out some TikTok insights below given by Steven McKell, one of our top TikTok talent!
There’s more where this came from…
To continue learning more about marketing on TikTok, fill out the form below to gain access to our expert-made Tik Tok guide!