In 30 seconds:
- The best TikTok hashtags will ensure your content is seen by the audiences you want, and potentially supercharge your account engagement.
- When you’re deciding what hashtags to use, there’s a lot to consider: What hashtags get the most likes on TikTok? What hashtags do your target audience use? Which are relevant?
- Using the best tiktok hashtags to go viral means answering all those questions, and more. Here’s the ultimate cheat sheet to make things simpler.
Hashtags are an important feature of all social media platforms, and that’s true of TikTok as well.
With over 1 billion monthly active users, TikTok is the home of huge potential new audiences – if you can reach them. That’s where hashtags come in.
One of the best ways of categorising posts, hashtags make it easy for users to find content that’s relevant to them. Without hashtags, users are reliant on views and shares alone to expand the reach of their posts. Likewise, hashtags are great for interested Tiktokers to search and find relevant content they may not have already seen.
And since TikTok users are able to follow hashtags, they can amplify brands’ reach way beyond their follower pools – and directly into their target audience’s line of sight.
For that reason, it’s a good idea for brands to get comfortable using hashtags if they want their accounts to grow.
How do TikTok hashtags work?
TikTok hashtags work similarly to those on most other social media sites. Users can add them to the captions of their posts, where they will become clickable links to a content hub of all videos tagged with the same #hashtag.
Of course, there’s a strategy to using hashtags well. Before you get started, brands on TikTok should consider the following advice:
1. Find the relevant hashtags
On TikTok, niche communities often create their own hashtags, which keeps relevant content grouped together and easy to find. Hashtags like #FoodTok, #BookTok and #SkinTok are all examples of these niche groups’ hashtags.
Knowing the broad popular TikTok hashtags is useful – but nowhere near as useful as labelling your videos with specific hashtags that are relevant to your audience. The more time you spend in your TikTok community, the more you’ll find related hashtags that your audience will recognise.
2. Check your competition’s posts
Not sure where to get started? Find your competition on TikTok, and see which hashtags they’re successfully leveraging to pick up audiences of engaged users. You don’t have to use the exact same hashtag strategy in your social media marketing, but understanding their tactics will provide a good foundation for your own posts.
3. Create a custom hashtag
Many brands have created their own hashtag to group their content together – and give audiences a label to use when creating content of their own relating to your products. This use of niche hashtags is a great way to establish a community-feel around your brand output on TikTok – and the jumping off point for a Branded Hashtag Challenge. More on that later…
How to find & use trending hashtags on TikTok
The “Discover” tab is a great way to discover TikTok trends. There, you’ll find TikTok videos that use trending audios, respond to viral challenges, and/or use the top TikTok hashtags that are trending.
Using trending hashtags can be your ticket to the front page of TikTok, earning you enormous exposure. We wrote in detail about how to use existing viral hashtags, here.
Tagging your videos with any of these trending hashtags can get your brand a share of the spotlight – but it’s not easy. These hashtags are incredibly competitive, and while using them is a good way to signal that your brand is up-to-date on Gen Z trends, it’s hard to turn them into the basis of brand success unless you can get involved early on in the trend’s rise.
That’s where Bytesights comes in. Our industry-leading tool finds the trending hashtags on TikTok – before they get huge. That means that your brand can get in on the ground level, and establish your voice at the beginning of a trend to become its poster boy, rather than get lost in the noise.
How to follow hashtags on TikTok
The best TikTok hashtags for your brand will put you in eyeline of your target audience. Once you’ve browsed the popular hashtags – and TikTok influencers’ pages in your niche, to get an idea of how they reach their engaged followers – it’s a good idea to follow hashtags.
You can do this in the “Discover” tab. Simply open a hashtag, and select the option to follow. You’ll start to see more videos tagged with these hashtags appearing on your “For You Page”, making it even easier to understand what kind of videos get promoted by the TikTok algorithm.
How to create a your own, new hashtag
Knowing how to create a viral hashtag on TikTok can lead to a huge bump in views, followers, and user engagement.
Not all hashtags are the same, though: many never get picked up, and are basically useless. How can you make a great new hashtag that goes viral, and then turn that virality into brand success?
There are a couple of methods brands can use to create a viral hashtag. The most well-known is to start a Tiktok hashtag challenge. Hashtag challenges reflect Gen Z’s preference for participation, since they heavily encourage community recreation. They’re treasure troves of User-Generated Content (UGC) too, which makes them especially worthwhile for brands looking to explode their reach.
Collaborations with influencers will also supercharge any new hashtag you create. You’ll pick up enhanced brand sentiment if you can create a hashtag that taps into what users enjoy about TikTok: fun and creativity.
We wrote in detail about how to create a new viral hashtag on TikTok, here.
Is creating your own TikTok hashtag worth it?
Short answer: yes.
Long answer: it’s by creating your own hashtag, or co-opting a growing hashtag at the perfect time, that your brand stands the biggest chance of signalling to a large audience who you are, and what you offer.
Trends and challenges should form part of your TikTok hashtag strategy if only because it shows you how your audience will approach your brand’s page.
Putting yourself in the shoes of your target audience, how easy is it to discover your branded content? The main hashtags are busy, and you’ll be competing against other users all vying for the same attention. Leveraging a more specific, but engaging, hashtag element will place your brand in the centre stage.
Consider how best to highlight your brand’s offerings when creating your hashtags. The right hashtags will be clear, fun, and encourage that audience participation that Gen Z are so fond of.
Best hashtags for TikTok in 2022
The best hashtags for your specific brand will be different for every brand. However, the biggest hashtags on TikTok so far this year are:
These hashtags can provide a great place to start. But remember, the purpose of hashtags is to effectively label your content and direct it at relevant audiences. If your brand only ever uses the most popular, generic hashtags, it’s likely you’ll miss out on the benefits of targeted hashtags.
The right hashtags for you might be smaller, but have more engaged followings.
Lessons for brands
For something so small – only 100 characters long – the TikTok caption is a powerful tool in your marketing strategy.
Effective use of hashtags can spell the difference between users finding your brand, and remaining in the shadows. Once you’ve established which hashtags your target audience regularly use, you can even begin creating your own offshoots, and becoming a trendsetter yourself.
Just remember: social media is ultimately a conversation, not a monologue. Hashtags are important because they enable that conversation – but you have to make sure you have the content ready to keep the followers you attract around.
So, ensure that your hashtag strategy includes seasonal or trending tags that you can participate in. Keeping a keen eye on the “Discover” tab is a key aspect of a successful TikTok strategy.
A good hashtag strategy can boost your brand visibility online, and catapult your TikTok content to new heights. For more TikTok hashtag advice, read on: