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1. Why are hashtags important for TikTok?
Get discovered & amplify your search
Hashtags are crucial to discovery: they put your content in front of interested people who are more likely to engage. Instagram and TikTok let users follow or favourite hashtags, letting users follow their interests just like accounts. This amplifies brands reach beyond their follower pools.
Knowing the best hashtags for TikTok is important because of ‘Hashtag Challenges’. These are essential to TikTok culture, with new challenges created daily by influencers, and brands. Hashtag challenges reflect Gen Z’s preference for participation, since they heavily encourage community recreation.
Creating and participating in challenges can propel brands and artists to viral engagement levels. Great examples are everywhere: we’ve used #ShowYourParadise to drive streams for artist Petit Biscuit.
2. The best hashtags for TikTok: Where should your brand start?
The ‘Discover’ tab
Finding the best TikTok hashtags should be an ongoing activity. As part of your hashtag strategy you should aim to include seasonal and trending tags that are relevant to the content you’re posting.
The easiest way to find the best hashtags is to get TikTok’s app, and look at the ‘Discover’ tab. Trending tags here reflect current events (#thankyounhs, #cupboardcooking and #stayathome are trending due to Coronavirus) and showcase popular challenges, trends and memes.
You’ll notice broad hashtags like #ForYourPage, #hypehouse, #viral and #memes. These are competitive but worth using, since they’re widely followed.
The best TikTok hashtags for your brand
The best TikTok hashtags for your brand may already exist. For example, if your brand makes bedding, gaming consoles or loungewear, you may benefit from participating by creating content for #stayathome.
However, if you want to create unique and recognisable viral content, create your own hashtag.
3. Creating & leveraging your own hashtags
Branded hashtag challenges
Successful brands on TikTok have created viral challenges. Remember, Gen Z loves immersive experiences, so tagging your brand name on glossy, traditional video advertising may not work. However, a little levity and originality go a long way.
The best hashtags for TikTok leverage the organic, funny tone of the platform. Gucci’s #AccidentalInfluencer, and our work on MyProtein’s hashtag challenge put users at the forefront of brand content. This encourages recreation and engagement into the millions.
Partner with influencers
Creating your own hashtag challenge might be difficult, but partnering with an influencer helps you access an already engaged audience. Don’t spend hours searching for them: use our industry-leading TikTok influencer search tool, the first of its kind, to quickly and easily find the right influencers for your brand.
Very often, your campaign materialises once you’ve spoken to influencer partners and shared the creative load.
What’s more, our viral alerting system helps us predict the future by identifying upcoming trends, analysing hashtags, accounts and other activity on the platform. Watch the video below to discover what it can do for your brand.
Content is king, but discovery comes first...
Remember to focus on your content: organic, real and sometimes, goofy content does best with this Gen-Z audience.
The best hashtags for TikTok depend on your brand: you could leverage existing tags or work with influencer partners to create your own. Social media is ultimately a conversation, not a monologue. So, maintain your hashtag strategy to include seasonal or trending tags that you can participate in.