TikTok influencer marketing is exploding, get with it
Whether you’re familiar with it or not, it should be known that TikTok is the hottest property in the social app market right now. In the month of October 2020, it was reported by TechCrunch that TikTok exceeded all of its competitors (Facebook, Snapchat, Instagram, YouTube) in terms of app installs. What’s more, the app is reported to have over 500 million monthly active members, and probably more as I type this.
With an app that has grown so exponentially over the past few months, it’s also worth paying attention to the influencers who have grown their careers in tandem with the popularity of the platform. Because of the format of content on TikTok, the influencers on the platform are pretty different from anything we’ve seen before.
The world's first TikTok influencer discovery platform
We know how much of a hot topic TikTok influencers are right now so we’ve created the world’s 1st ever TikTok influencer discovery platform, Bytesights, with over 1.5 million accounts to ensure that our clients’ campaigns are met with end-to-end optimisation.
This is how we contact TikTok influencers and send them client briefs for a campaign. We run analysis on over 200 different data points to create metrics that make sense. Using these metrics it is easy to identify rising stars and start working with them as they are growing. Our unique metric calculations use machine learning and artificial intelligence to generate accurate insights.
Ultimately, our platform allows us to quickly search through a database of Tik Tok influencers. Combining a mixture of text search and metrics filters. Using these filters it is super easy to find the perfect influencers for your marketing campaigns.
Our TikTok influencer marketing tool explained (in 126 seconds)
How do we nurture our influencers on TikTok?
To get to the point, TikTok influencer marketing is worth paying attention to! The next Shane Dawson, James Charles or Liza Koshy could emerge from TikTok. What’s more, the platform is fresh and exciting, we haven’t seen everything there is to see out of it, and in terms of marketing capabilities- it’s an untapped treasure trove.
We’ve taken initiative to onboard and nurture TikTok influencers early on in the game. One way in which we’ve done this is through a ‘shout for shout’ method that crosses over both TikTok and Snapchat. We allow the influencer to ‘take over’ our owned and operated Snapchat channels that have a reach over a million viewers daily.
During the takeover, we post a bunch of the TikTokker’s content off the platform within the flow of the usual content that we post. When viewers swipe up, they’re directed to the influencer’s TikTok page. In return, the influencer promotes our Snapchat channels on their TikTok profile.
This method works really well for generating more buzz around influencers who are trying to further establish themselves in the world of influencer marketing. The proof is really in the pudding; one influencer we’ve worked with, Steven McKell, saw a 150% increase in fan (follower) growth on his TikTok page on the day that he took over our channels.
Here’s what he had to say about it:
“Being featured on amazing posts was really exciting. Being able to make content for such a large platform and seeing people enjoy my content was really fun.”
At Fanbytes, we’re all about nurturing the careers of influencers, so that they can fully meet their potential and keep creating quality content for an ever growing audience.
We spoke to Steven McKell and fellow TikTokker Charsworld on their experiences with working with Fanbytes and activating campaigns on TikTok:
Want to build a TikTok influencer campaign?
It’s not always easy for a brand to build a relationship with influencers and can take time, effort and resources to source the best TikTok influencers for a campaign. At Fanbytes, we specialise in just that and pride ourselves on our relationships with TikTok influencers and our brand activations.
We have activated 200+ TikTok influencer campaigns in the past year with the likes of YouGov, Nike, Warner & Burger King so know a thing or two about what works and what doesn’t. If you’d like access to our influencer discovery platform or would just like to chat to our expert TikTok marketing team, please contact us below.