Enterprise Nation’s mission is to create an inspirational environment for business owners and aspiring entrepreneurs by creating a supportive community, organising informative events and being a voice that champions the growth of small business in the UK and Ireland.
Enterprise Nation approached Fanbytes with the challenge to drive sign ups to their newly launched Next Generation Programme. It aims to empower young people from disadvantaged backgrounds to start and grow their own business. The programme is part of the UK’s £220m Community Renewal Fund, an important plank of the Government’s Levelling up agenda. Using our social media expertise, our main goal was to encourage 18-24 year olds to sign up to the programme across TikTok and Snapchat.
We used our award-winning Creator Identification technology, part of Bytesights (our in-house trendspotting and social listening tool) to carefully select the most relevant creators ensuring their content was reaching the desired target audience. This enabled us to produce bespoke content that reached TikTok and Snapchat’s entrepreneurial and business communities to tap into this audience.
Our creative strategy division worked on a sophisticated creative concept for this campaign that established an organic feel to the content which we know resonates strongly with young people on social media. For example, we leveraged user-generated content on TikTok by working with our creators to produce response videos to pinned user comments.
Furthermore, our paid media strategy utilised A/B testing and optimising our creatives based on those that produced the strongest results. We found that the pinned user comments style of video outperformed the creators that simply spoke to their camera about the programme, resulting in a 20% increase in CTR.
The client was extremely pleased with the results of this campaign as we drove 2K sign ups to the Next Generation Programme. In addition, we generated 3.8 million impressions across TikTok and Snapchat which increased Enterprise Nation’s positive brand sentiment amongst a young audience.
“The team at Fanbytes are a dream to work with. We came to them with a really tight deadline and they completely exceeded our applications. The speed and ease in which they set the campaign up was incredible – their communication is brilliant and they got us the results we needed. Their platform is really user friendly and makes the whole process easy. We loved working with the team and the results we received – we will absolutely be working with Fanbytes again. If you want to get in front of Gen Z, I suggest you do too.”