We were brought on by Coolr, one of the UK’s leading social media agencies, to work on the influencer marketing element of their client Burger King’s campaign.
Burger King is the second largest fast food hamburger chain in the world. With franchises located across the world, it’s one of the biggest names in the fast food industry.
There has been a shift in the fast food industry with younger audiences placing importance on sustainability, organic produce and even veganism. By creating the ‘Conspiracy Challenge’, Burger King wanted to assure people that their ingredients are locally sourced and that they use 100% real meat. Our top lifestyle and comedy creators were tasked with creating the most extreme and entertaining conspiracies about what was in the burger.
We used our award-winning Bytesights tool to identify eight of our best performing Lifestyle & Comedy creators on TikTok to build the campaign. Our influencers delivered unique and entertaining TikTok videos for the Conspiracy Challenge, all of which were incredibly creative whilst also ensuring that Burger King’s brand points were championed. This allowed the diverse content to really resonate with their audiences whilst landing the important message behind the campaign.
We exceeded the initial targets for the campaign with 575K views vs a deliverable of 500K, as well as a very high 17% engagement rate. Additionally, the client was particularly impressed with our ability to achieve this within an extremely tight deadline of 1.5 weeks.