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Oh, so you wanna go big-time on TikTok?
If you’re considering whether to buy TikTok followers, READ THIS FIRST!
Seeing users engage with your brand or business is the number one priority of marketers, and while it can look impressive to have a huge following on the platform, buying followers isn’t the answer. TikTok is unique in its potential for organic growth, and that means that winning the hearts of users is actually more important.
Here are the top 4 things to consider before you go ahead and artificially increase your follower count:
1. Authentic content is the name of the game
TikTok is a platform all about creative, authentic content. The biggest user group, Gen Z, know all about this – they are digital natives and they do expect a lot from the brands they engage with, when it comes to content. That means that inflated follower counts aren’t likely to be very impressive. TikTok is built on relatability and innovation, so trying to get follower counts up artificially will never make up for poor quality content. Better to focus your energy where it really counts!
2. What’s real engagement, anyway?
Setting followers as a target might be one metric to use for success, but the great thing about TikTok is the potential for deeper engagement with brands through its various features and conventions, such as the use of challenges and sounds. If content is king, why look only at followers as a measure of success?
TikTok is all about the back and forth, sharing fun creative content, and the way users can create communities around a particular brand or business. So, consider where you measure your success before you buy TikTok followers.
3. The algorithm says no
Something to note about the TikTok algorithm is that there are a few things that really matter like completion rate (i.e. watch time), authority (i.e. consistency and quality of content) and engagement from the audience (i.e. comments, responses, shares, etc).
The algorithm boosts all content for a small amount of time when it’s created regardless of one’s follower count, and if your content is engaging enough and is watched by a large number of people, it will be shown to another large number of people until the algorithm has nobody else to show it to. It’s important to know this if you want to hack the virality of the platform that many users have benefitted from doing.
This means that follower counts don’t really make an impact on the way TikTok shares out and boosts content. It’s genuine engagement that counts most, making your follower purchase pretty much futile.
4. There’s more than one way to boost your following
There are so many other, algorithm-friendly ways to boost your reach on TikTok! A big one is influencer marketing. Pairing with the right influencers can make a huge difference if you’re starting with a small following, as influencers provide access to their existing fan communities. By using them to help promote a brand or product, you’re able to tap into real engagement from dedicated users in an organic fashion.
Otherwise, nothing beats creating great content that encourages users to get involved. We’ve seen users grow from 5k to 70k in just a week because of one viral video they created.
Food for thought
We hope this helps you think twice about buying those followers – there are better ways to make an impact! Grow your TikTok presence the right way with great content and an awareness of how the algorithm really works. Click here if you’d like to find out what trends to look out for in 2020 so you can start creating content perfect for TikTok.