In this article:
A Message From Fanbytes CTO, Mitch
What Is Bytesights?
Have you ever wondered what someone else is thinking? (my bet is yes, you have). We all wish we possessed this magical ability so that we can better inform decisions we make on a daily basis, how we react to things, and to understand people and situations a whole lot better.
At Fanbytes, we ask this question all the time; we want to know exactly what makes Gen Z tick, why a certain meme has gone viral, and why a TikTok trend has made such an impression on its users.
Why? So that we can better inform our strategies and insights for our client campaigns. We don’t like doing things on a whim, we like to guarantee results.
In this pursuit, we designed a tool called Bytesights that helps us answer these questions without doing all the heavy lifting. With a massive dataset of over 150,000 influencers and growing fast, we pull data directly from an integration on TikTok’s website to effectively read TikTok’s mind. Basically, think of it as we’ve got exclusive access to the beast of the operation: its brain.
Predicting The Future
With this data we can successfully analyse hashtags and content from various different niches, and create comprehensive reports on the overall performance of the term. From the number of videos created on the term, most popular creators utilising the term, other terms and hashtags used alongside the term, to the music and sounds that are frequently accompanied with it. (i bet you’re sick of hearing the word ‘term’, so let’s move on). What’s more, this data helps us identify and predict trends before they even happen, making it our own little time machine.
Ultimately, we are going beyond surface-level metrics and mediocre measures of impact to ensure that your campaigns are met with end to end optimisation.
Sourcing The Most Engaged TikTok Influencers
Hours of scrolling on TikTok, endless pages of spreadsheets, and trying to figure ‘which influencer’, ‘what metrics’ is no way to scale your influencer marketing. Our data driven approach helps you cut through the bullsh*t and drive explosive results. Bytesights is the world’s 1st TikTok influencer discovery platform. Our tool searches 3 million accounts with A.I enabled analytics from 200+ data points to maximise results.
We are the only agency that gives brands unparalleled access to TikTok influencer data, so you can take back control. You’re in the driving seat – from one central point, approve influencers and content ensuring everything is on brand for you. Our platform condenses a process that might take days to a few hours.
Our ‘Time Of Day’ Analysis
That’s not all – a question we ALWAYS get asked is: when is the best time to post on TikTok?
This is an important question that requires an extensive answer. We wanted to simplify it with our ‘TikTok time of day analysis’.
A large factor that impacts the performance of a post on social media is what time you post.
At Fanbytes we have evidence which proves a potential 28.9% improvement in campaign results purely from posting at the optimal time!
How? A key metric to measure content performance is engagement rate. If people are liking, commenting or sharing your content, they are more likely to drive a commercial action.
We have the largest dataset of influencer content on TikTok and using this we generate insights like the one above, which can be visualised below:
This image demonstrates the engagement rate on TikTok content with relation to the time of day it was posted. We can determine that the content posted between 7am-1pm typically gets a 20-30% lower engagement rate than content posted out of those times.
Knowing these insights can be instrumental in transforming your campaign..especially when we are talking about millions of views. Imagine running a campaign that gets 1M views and knowing that 200,000 people are more likely to engage with it if all influencers posted at a specific time on a specific day. This is a game-changer.