Driving awareness through influencers on Instagram for Black Saints




Who are Black Saint?

Warner were looking to drive brand awareness through an instagram campaign. Black Saint one of the biggest production duo’s currently coming out of the UK with over 15 million streams on Spotify, were looking to create hype for their new single ‘Everybody Wants You’.

What was the plan?

Using a campaign to target a UK audience, distributed through our network of influencers who have a following of an age group of 18-25, we were aiming to drive swipe ups to the the song to increase streams as well as pushing brand awareness through the influencers talking about Black Saint on their stories.

What was the result?

We achieved great results across the board with the campaign seeing over 158,000 views from the influencers, 4.5k clicks and a click through rate of 2.8%.

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