Warner wanted to amplify the attraction that Charli XCX’s single ‘Boys’ was gaining especially on social media. So were looking to create a Snapchat campaign that would drive more traffic to the YouTube video and increase engagement with the song.
We created engaging branded content around the music video preview, with a ‘Would You Rather?’ game, using our Snapchat Roulette format. We played a video which rapidly ran through different male celebrities from the song’s video, asking users to take a screenshot to find out “who they would take on a date”.
The campaign received fantastic engagement as many users screenshot the content to determine who their ‘date‘ would be and drove 100,000s of users to the music video on YouTube.