Recognising that a successful ad engages the viewer and presents itself in a way that feels organic, we devised a compelling Sandwich ad which enlisted Snapchat influencers in the beauty vertical so to establish a strong and sensible connection with the target audience. On screen directives prompted viewers to screenshot a snapcode that would lead to a landing page. Here, the viewers would be offered to chance to win GloMo cosmetics in exchange for an email address, solving the campaign goal in a way that felt natural and mutually beneficial to the audience.