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DareIt! was interested in reaching their target audience, the student demographic across the US, in a cost-effective way. As a truth or dare party app, DareIt! knew they could pinpoint their focused demographic with Snapchat as an advertising platform, but just needed a helping hand with an impacting creative and effective means to distribute it. They came to Fanbytes with these requests in mind, and entrusted us with the task of producing a campaign that would spread further awareness of their app while lowering their current CPI.
The solution was simple: relevant social publishers already had the desired audience hooked on their content, so all we needed to do was cater a creative to the target demographic and distribute it via these high profile influencer pages. A 2-snap format ad was developed which abided to the organic nature of the influencer’s posts and paired itself with a 10 second creative which demonstrated the worth of the app and all its fun party features.
The results were impressive. The first campaign delivered an incredibly strong CPI of $0.41, and, upon seeing these results and the accompanying, in-app conversion rates, DareIt! immediately doubled their spend with a followup campaign. Our distributing tactics proved fruitful, as well, with the campaign attracting high quality traffic to the app based on intuitive handpicking of specific influencers.