How Deezer Won Snapchat Through AR + Snapchat Influencers

Entertainment

The Challenge

One of the main features which distinguishes Deezer from its competitors is Deezer Flow, the personalised music playlist. They needed people to understand what Deezer Flow actually did, in a way which was inspiring and which drove user-generated content.

Solution

We wanted to emphasise this unique feature with an equally unique ad format, using Snapchat’s newly released AR format to drive home an ad purpose built for virality: we created a 3D boombox which bounced in time to any music which Snapchat users choose to play.

Fanbytes shared the boombox less than 20 times, and the ad went viral: 11,443 other people shared the boombox, over 46,000 people scanned it, and over a million people saw the boombox. Our Snapchat channels also got sent more than 3,000 videos of the lens, submitted by our followers.

By creating a PR-worthy piece of advertising, Deezer were able to reach not only one million members of Gen Z, but the audience of numerous blogs and publications

1M+
Views
46,887
Scans of the lens
11,463
Scans of the lens

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