How Deezer Won Snapchat Through AR + Snapchat Influencers

What was the campaign goal?

Deezer was looking to engage with a young audience in a way that didn’t feel like advertising, but instead, like a shared enjoyable experience.

What did we do?

We had created an AR product, Fanbytes Studio, which enables brands to create AR content at scale and distribute it on Snapchat through our network of Snap channels and influencers.

Using our crowdsourced design network, we created an augmented reality boombox which users could move according to the music in the background. 

We then pushed out the boombox through our network of Snapchat channels and influencers encouraging people to send our channels videos of them dancing to the videos and also putting it on their Snapchat channels‍.

 

Results

Within 24 hours of the lens going live, over 1 million people interacted with the boombox, creating massive brand engagement and organic coverage for Deezer as it was shared with friends. 46,000 people scanned the lens to place on their stories, resulting in extra organic coverage for Deezer. 11,000+ people shared with their friends. 3,200 people sent to our channels videos of them using the filter.

1.01M

Views

46,887

Scans

11,463

Shares

Get weekly actionable tips on millenial marketing for free!

Drop your email below to receive exclusive tips, tricks, content and more straight to your inbox.