Cutting CPIs for Chat Story App, Eavesdrop, with Snapchat Channels



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What is the company and what were they trying do?

Eavesdrop, Zimad’s fictional chat and story app, were looking for a new and refreshing way to engage with a 13-17 year old audience within the US.

They had received hefty CPIs on other high profile platforms so wanted a strategy that could produce engaging content while keeping costs to minimum.

What was the plan?

We utilised our influencer sandwich ad format alongside 10 second creatives that highlighted the intriguing stories that are featured on the app.

What was the result?

Prioritising the intrigue resulted in a super successful campaign, we greatly reduced Zimad’s CPIs while maintaining a high level of quality user interaction for their app.

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