Eavesdrop, Zimad’s fictional chat and story app, were looking for a new and refreshing way to engage with a 13-17 year old audience within the US. Having suffered hefty CPIs on previous campaigning attempts on high profile platforms, such as Facebook, they approached Fanbytes in the hope that we could produce an advertising strategy that could effectively attract the target demographic while keeping costs to a minimum.
We utilised our influencer sandwich ad format alongside 10 second creatives that highlighted the intrigue surrounding the app.
Prioritising the intrigue resulted in a super successful campaign, we greatly reduced Zimad’s CPIs while maintaining a high level of quality user interaction for their app. Using Snapchat as an advertising platform, as opposed to other, high profile spaces such as Facebook, ensured a smaller campaign price tag.
“From creative to targeting, Fanbytes understands how to market to Snapchat users better than snapchat. I’m impressed by the results so far.”
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