Digital Marketing, Good Soldier
Understanding how Freya Ridings can appeal to our audiences was key. After defining a brief with Good Soldier, initial creative meetings helped to establish the correct audience interests, cultural touch points and appropriate memes to leverage for the content that would fit the song.
The result was a super organic pre roll and post roll created using Snapchat’s native tools; such as animated gifs and fonts. By using native features, the campaign blends seamlessly into the usual flow of content that user’s would expect to see on Snapchat. By making the campaign as organic as possible, the promotion of the song comes across as more of a personal recommendation than a sales pitch, making it more engaging to the target audiences.
The campaign was distributed on our Snapchat channel network, which entertains over 1million daily viewers and covers a range of genres from beauty to comedy. The promotional content was inserted comfortably within the usual content that is broadcast on the channels such as memes and tutorials.