Keeping up with Competitors and Generating Sign Ups with Influencers
Hayu, the TV streaming platform, were looking for a new social channel to drive subscriptions from 18-25 year olds. Although Facebook was driving results they needed a partner who could scale customer acquisition.
As the audience was a relatively young audience, we chose Keeping up with the Kardashians as the leading show and invited influencers with a high affinity to Kardashians to be part of the campaign. These influencers filmed reaction videos to seeing a trailer of the upcoming episode and hyped it up to fans to swipe up and watch.
The combination of authentic influencers and the “reaction style” format led to incredible results with 900 signups which surpassed targets by 300%. For longevity, users from the campaign had a 63% higher LTV. We’ve since scaled as Hayu’s preferred influencer partner activating campaigns in Australia, Canada, Philippines and Hong Kong.