Hily, an up and coming general dating app, approached us having already achieved a relatively impressive scale of users. Their core problem now was lowering UA costs for female users in a target audience of 18-25 year olds in the United States. So we created a TikTok campaign to engage this exact demographic.
We allowed our influencers minds to go wild for this campaign, our only request was to utilise comedy when showcasing the app as we wanted to break down the barriers that dating apps can have while also creating engaging content taht showcased the app. This way would we would maximise our user engagement.
The campaign was a success and some hilarious sketches were created from the brief, we outperformed the views with over 1 million views on the campaign all the while increasing awareness of the app.