How Fanbytes increased the brand awareness of I Saw It First by using influencers

Beauty & Fashion

What was the campaign goal?

I Saw It First is an online-only clothing store offering the latest in women's fashion. They needed a way to engage viewers in order to maximise sales through the highest possible engagement.

What did we do?

We gave each influencer a budget to choose their favourite clothes from the I Saw It First range, which they then featured in a 30 second sandwich ad. The free clothes inspired many influencers to rave about the brand beyond the normal amount of time, creating a buzz which sent tonnes of users straight to the online store!

Key KPIs

Our 17 unique influencers generated 186,000 views, and I Saw It First saw a significant boost to their sales as an immediate result of our campaign.

4.1%
CTR
186K
Views
17
Influencers
91.2%
Completion Rate

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