I Saw It First, an online-only retailer offering the latest in women’s fashion, were dissatisfied with their brand awareness and user engagement among students and 13-17 year olds in the UK.
They wanted a campaign that felt genuine and showcased I Saw It First as a trendsetting company all while driving overall sales for the company.
We used fashion-oriented Snapchat influencers to showcase some of their favourite I Saw It First pieces from their ‘Going Out’ range all in our sandwich ad format. THis method helped the demographic connect naturally with the brand and introduced I saw It First as a cool relevant brand for young women.
The campaign generated 186,000 views generating buzz for the brand and bolstering sales significantly as a direct result. An above average 4.1% CTR corroborated the success of this campaigning method and its ability to engage relevant audiences.
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