Using Snapchat Fashionistas to Drive New Traffic

Who are I Saw It First?

I Saw It First, an online-only retailer offering the latest in women’s fashion, were dissatisfied with their brand awareness and user engagement among students and 13-17 year olds in the UK.

They wanted a campaign that felt genuine and showcased I Saw It First as a trendsetting company all while driving overall sales for the company.



Swipe Ups

What was the plan?

We used fashion-oriented Snapchat influencers to showcase some of their favourite I Saw It First pieces from their ‘Going Out’ range all in our sandwich ad format. THis method helped the demographic connect naturally with the brand and introduced I saw It First as a cool relevant brand for young women.

What was the result?

The campaign generated 186,000 views generating buzz for the brand and bolstering sales significantly as a direct result. An above average 4.1% CTR corroborated the success of this campaigning method and its ability to engage relevant audiences.

Get weekly actionable tips on millenial marketing for free!

Drop your email below to receive exclusive tips, tricks, content and more straight to your inbox.