If there is anything we know about Gen Z, we know that they do not know a world without the internet and so they consume the majority of their content online. This is both good and bad news for marketeers. Whilst we know where to reach them, how can we make sure the content we are putting out is even more interesting and engaging than what they consume on a daily basis?
Here at Fanbytes, we trial and test various different marketing strategies on a daily basis and therefore, we have the expertise to help you elevate your marketing to Gen Z techniques and create content that they actually enjoy and can relate to.
Tik Tok, in particular, has been an extremely powerful tool. When clients are looking to reach an engaged Gen Z audience in an exciting way, this app is where it’s at. Take a look at a recent campaign we did to promote Ruth Anne’s song ‘Love Again’.
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