How We Increased Missguided ROI By 5 times
Missguided were looking to drive sales by driving 18-35 year old women in the UK to their online store, but were wary of the oversaturation on Facebook and Instagram.
We selected a group of Snapchat influencers based on the audience demographics and interests – in this case fashion forward women. We combined an organic creative with a 20% promotion to really ramp up sales for Missguided.
This campaign was a great success, delivering 50% over the expected views with a fantastic CTR of 8.8%. More impressively, however, was the return on ad spend – our influencers drove a 5X ROI in just one day.