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Funnelling Snapchat Users to the Mojitok App
In response to the brief, we developed a short ad campaign that enlisted Snapchat influencers to promote the Mojitok app through their stories. This method of distributing awareness would aide Mojitok in reaching the target 13-17 and student demographics without feeling invasive on the audience’s part.
The campaign was successful in helping Mojitok achieve their goal, raising awareness of their brand and surpassing 25,000 unique clicks, directing a vast sum of users to the app download page.
