Driving results through a two step TikTok campaign for Public Health England
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What was the challenge?
Government body, Public Health England, approached Fanbytes to drive a change in brand perception and promote the Rise Above message which focused on promoting positive physical and mental health.
What was the plan?
We created a multipronged campaign hosting an event in Westfield bringing together creators and fans. Realising that physical exercise was critical to combating anti social behaviour, we created activities that fans could do with their creators.
Off the back of the event, we then created a TikTok challenge around Keepy Uppies with influencers challenging their fans to beat them. The concept behind this was for them to see how doing sports could be used to promote positive physical and mental wellbeing.
What was the result?
The campaign was a resounding success getting over 3.8 million views surpassing targets by 300% , Over 3,000 joined the challenge within 48 hours firmly solidifying the message.