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Raleigh, the most renowned bike brand in the UK, was looking to stir up some more buzz for their bikes by hosting a giveaway of one of their heritage classic model bikes. However, Raleigh needed to generate as many sign-ups as possible from their target audience, people based in the UK who are over the age of 18. They knew that influencer would be a good way to do this, but needed to enlist the help of influencer experts.
We reached into our influencer network to find the perfect influencers to run an organic campaign for Raleigh's giveaway. We selected influencers that fit Raleigh's target audience, those with followers primarily based in the UK and over the age of 18.
Once the perfect influencers were selected, they were each given a script to follow that would encourage their viewers to swipe up and sign up for Raleigh's giveaway. Fully organic influencer campaigns fit perfectly onto Snapchat, as they blend seamlessly into the flow of content on the platform. Organic campaigns also seem more like a personal recommendation than a sales pitch, giving them way more clout.
Raleigh's organic influencer campaign really got the viewers' wheels turning! Altogether, the campaign saw 121.4K views and 3082 swipe ups from viewers keen to sign up for the giveaway.
The campaign was great for ramping up brand engagement for Raleigh by breathing some new life into one of the UK's oldest bike brands using one of the most talked about marketing strategies.