Helping Sony Music reach Gen Z through gamification

Music & Film

Problem

Sony Music wanted to drive engagement and view through for the debut single of PRETTYMUCH " Teacher". Given the young age of this audience, the key KPI for this campaign was driving engagement beyond just views and clicks.

Solution

Using our owned and operated Snapchat Channels we created a branded story on Snapchat which incorporated a quiz and our signature Fanbytes Roulette. Through the Fanbytes Roulette a user would see images of various prominent artists flash through the screen very quickly and through a screenshot they could pick their "future bae". This tool makes it possible for the target audience of this campaign to not just consume the add passively but actively engage with it.

Results

8%
CTR
13k
Unique Votes on Quiz
11k
Screenshots on Roulette

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