In the highly competitive world of temp staffing apps, Syft wanted a way of relating to their audience directly. They wanted to generate hype around the app among 18-25 year old students in the UK without hefty advertising costs so knew they needed an engaging campaign to do so.
We invited Snapchat influencers with a large student following to talk about Syft as the saviour from going broke – a touchpoint which resonated highly with the student audience. Using our unique sandwich ad offering, we combined this with an engaging motion graphics ad showing some of the companies on Syft.
The campaign was a roaring success resulting in an incredible CTR of 10% and a CPI of £0.50, 6x cheaper than the £3 CPI that Syft were getting on Facebook and Instagram Ads.