Landing a 4.4% CTR for Universal’s House Playlist

What was the campaign goal?

Hoping to bring new listeners from the 18-25 year old demographic to their playlist of signed acts, Universal approached us and asked for a solution that would raise awareness and ultimately generate more streams.

What did we do?

Highlighting Snapchat as a viable platform on which to connect with the target demographic, we developed a sandwich ad campaign that relied on influencer involvement to promote the playlist in a way that seemed fitting and comfortable for the audience. An invitation to swipe up at the end of each Snapchat story led users to a landing page where they could stream the playlist on Apple Music.

Notable results

The campaign succeeded in its goal, achieving almost 5,000 swipe-ups and boasting a 4.4% click through rate, besting other advertisement techniques used on similar campaigns.