Landing a 4.4% CTR for Universal’s House Playlist

Music & Film

What was the campaign goal?

Hoping to bring new listeners from the 18-25 year old demographic to their playlist of signed acts, Universal approached us and asked for a solution that would raise awareness and ultimately generate more streams.

What did we do?

Highlighting Snapchat as a viable platform on which to connect with the target demographic, we developed a sandwich ad campaign that relied on influencer involvement to promote the playlist in a way that seemed fitting and comfortable for the audience. An invitation to swipe up at the end of each Snapchat story led users to a landing page where they could stream the playlist on Apple Music.

Notable results

The campaign succeeded in its goal, achieving almost 5,000 swipe-ups and boasting a 4.4% click through rate, besting other advertisement techniques used on similar campaigns.





Get weekly actionable tips on millenial marketing for free!

Drop your email below to receive exclusive tips, tricks, content and more straight to your inbox.