Driving Clicks For University Compare



What was the challenge?

University comparison site, University Compare approached Fanbytes to drive traffic and downloads ahead of clearing. Having used other influencer services before and been disappointed, they were looking for a partner who could reliably get them results.

What was the plan?

Using our unique data into influencers, we identified influencers on Snapchat and Instagram with audiences in the 17-19 age group with credible “big sister/ big brother” voices. These influencers emphasised the importance of going to a good university regardless of if you didn’t get the grades and positioned University Compare as a friend through this time.

What was the result?

The contextual influencer activity led to great results with over 7,000 clicks to University Compare’s app.