We designed an AR lens based on the hook of the song: “I’m icy, wifey haters wanna fight me/charging by the minute cause my time is very pricey”.
The lens showed “icy diamonds” raining down on the screen and when tapped, the diamonds turned into green dollar bills. We then distributed this through our influencer network.
Within hours of distributing it from our owned channels, 10,000’s of people started creating their own snaps featuring our lens and putting them on their story.
Unlike typical ad campaigns where the audience is passively consuming the ad, in this instance over 150,000 users scanned the lens and uploaded it to their personal stories for their friends to see. At the end of the campaign over 1 million people had viewed our lens.