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Fanbytes partnered with Casio, one of the world’s biggest consumer electronics manufacturers, to drive awareness of their new GA-2100 watch series.
Focused on a Gen Z audience, Casio wanted to drive traffic to its website as well as purchases of the watches, ultimately helping the brand to build its future customer base.
Our campaign needed to highlight the GA-2100’s two key features; durability and sleek style.
We therefore suggested two different niches of TikTok creator to communicate both of these messages effectively, and to appeal to the needs of different customers.
Extreme Sports Influencers:
Skateboarding, BMX, parkour and freerunning creators attempted challenges while wearing the Casio watch. Using the #NeverGiveUp hashtag, it showcased the watch’s ability to withstand anything the wearer does – no matter how intense and extreme.
Lifestyle Influencers:
Our creators used the popular TikTok format of ‘How to style the GA-2100’ showing that while the watch is a tough piece of equipment, it is still a diverse fashion accessory that can be worn for any occasion.
We overachieved our objective of 2,000,000 influencer views with 2,100,000. We also drove the all important engagement, with 104,000 hearts and 5,000 clicks to Casio’s website.
“We’ve worked with Fanbytes on several occasions and have seen excellent results through the influencer campaigns they have managed. Professional and very responsive, they are experts in understanding the social media landscape and how to utilise each channel depending on our campaign objectives.”
