Money hub x fanbytes

How We Drove Installs For Moneyhub On Instagram & TikTok

2000+

clicks

500+

installs

5000+

25% reduction
in Cpi

The client

Platforms Instagram

Services Influencer marketing, social creative

Territory UK

Moneyhub is a budgeting app that uses open banking to bring the users’ banking information to one location and helps them achieve their financial goals.

They approached Fanbytes with the goal of leveraging our extensive influencer network to activate content creation activations on TikTok and Instagram ads. Why? To get Gen Z interested in their finances and drive Gen-Z installs and signups to the Moneyhub App.

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The challenge

Moneyhub is a budgeting app that uses open banking to bring the users’ banking information to one location and helps them achieve their financial goals.

They approached Fanbytes with the goal of leveraging our extensive influencer network to activate content creation activations on TikTok and Instagram ads. Why? To get Gen Z interested in their finances and drive Gen-Z installs and signups to the Moneyhub App.

The solution

We onboarded our accomplished managed talent to brainstorm and devise various creative angles that, in the end, were instrumental in effectively engaging young people’s interest in their personal finances.

Following the brainstorm, we developed a series of high performing creatives to encourage young adults to develop that interest in managing their finances and successfully positioning Moneyhub as the solution.

At ByteLabs, we take a 360 approach to performance marketing, leaving nothing to chance. Copy pays a core role in ad conversion so we also dedicated our time to crafting super converting pieces of copy in order to captivate and convert our audience.

Then we just had to put our foot on the gas and run the creatives on TikTok & Instagram.

But it didn’t stop there. We kept an eye on the performance of our creatives, constantly testing different creative approaches, as well as different copy to ensure that we secured most optimised activation that leads to the best results possible.

The results

2000+

clicks

500+

installs

5000+

25% reduction
in Cpi

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