There’s an array of different types of content on the platform, some of the most popular being lipsyncing and dancing to music and comedy skits. Of course, the type of content you can see on TikTok isn’t just limited to those genres, you can find art videos, vlogs, food videos, fashion videos and way more. […]
TikTok is inherently a platform which lends itself to self expression and showing people your authentic goofy self. In a world of having to take the perfect selfie, it’s a refreshing way to use a platform to promote your song in a way that feels authentic. How a Label Used This This approach was one […]
The Concept TikTok works on “Boom” moments. Boom moments is a term we coined at Fanbytes which explains a 3-5 second clip which engages people with content. The easiest ways to create those Boom Moments is by using TikTok transitions – short, sharp cuts within the app which coincide with moments in the song. These […]
One of the most distinctive tools on TikTok is the ability to create duets, side by side videos where people can mimic or complete actions taken by other fans. One thing however is that a lot of marketers are not aware of are Duet Chains where fans can create seemingly never ending chains of content […]
Usually music marketing campaigns are focussed just on driving streams and generating fan engagement; but not often in spreading a genuine message. Decca Records wanted to go a different way about promoting their artist AURORA’s new single ‘The River’, a song which sees the artist AURORA, singing about allowing yourself to cry and it being […]
Hashtags are the main driver for content on TikTok, trending hashtags allow content from all sizes of influencer to get traction and drive challenges forward. Recurring Trends There a massive locally recurring hashtags that always drive content to the discover page on TikTok. In the UK these are, #UKComedy which showcases some of the best […]
How to go VIRAL with Snapchat AR Lenses What’s the best way to go viral on Snapchat? When we sat down with Founder of Objectspace, Tom Martin-Davies and challenged ourselves and see if we can make one of his lenses go viral on Snapchat. Check out the video below!
How To Build A Lens That Captivates Your Audience We sat down with Tom Martin-Davies, the Founder of Objectspace, a rockstar Lens creator. With hundreds of millions of lens views to his name – we thought it would be good to chat about his secrets to success on Snapchat. Check out the video below!
The best way to get large-scale brand awareness in TikTok is to reach virality by tapping into trending memes and challenges. By moulding your brand into preexisting trending posts you can fuse ads and entertainment (our ‘Advertainment’ concept). There is the potential to have your content go viral and, in turn, have your brand go […]
There are a number of ways in which you can promote your brand on TikTok, all with their own pros and cons. A cross between Carpool Karaoke and the defunct Vine, TikTok is taking the social media space by storm. It is one of the fastest growing apps and is increasingly becoming the natural entertainment […]