Fanbytes CEO Tim Armoo Features on Startup Secrets Podcast

Our CEO Timothy Armoo recently featured on the Startup Secrets Podcast where he spoke to host Web Francis and gave insight into our journey, provided our top tips for future entrepreneurs, and spoke about our Gen Z marketing expertise. We discuss the successes we have achieved and the challenges we have faced and overcome. Tim also touches […]

Kamani Capital Invests in Fanbytes

Kamani Capital Invests in Fanbytes We are excited to announce Kamani Capital – founders behind boohoo.com, PrettyLittleThing and Nasty Gal as strategic investors in Fanbytes! A Major testament to the work done by the Fanbytes team in making us a force for e-commerce brands trying to reach younger audiences. Not only do we benefit from […]

Using TikTok Duets to Spread Mental Health Awareness

Usually music marketing campaigns are focussed just on driving streams and generating fan engagement; but not often in spreading a genuine message.  Decca Records wanted to go a different way about promoting their artist AURORA’s new single ‘The River’, a song which sees the artist AURORA, singing about allowing yourself to cry and it being […]

What Everyone Should Know About TikTok Duets

Why you need to use TikTok Duets

TikTok has brought its duet function in app. Allowing users to create content off the back of their favourite brands influencers and friends. Duet’s were previously available only through third party programs, but since they’ve been integrated into TikTok as a whole they’ve opened up a whole new avenue for users to engage with content. […]

How To Go Viral on TikTok with Influencers

How to go Viral on TikTok cover image.

The best way to get large-scale brand awareness on TikTok is to reach virality by tapping into trending memes and challenges. By moulding your brand into preexisting trending posts you can fuse ads and entertainment (our ‘Advertainment’ concept). There is the potential to have your content go viral and make it onto the TikTok trends […]

How to Market with Influencers on TikTok

How to market your brand on TikTok

So, you’re looking to market on TikTok with influencers? Check this out. A cross between Carpool Karaoke and the defunct Vine, TikTok is taking the social media space by storm.  It is one of the fastest growing apps and is increasingly becoming the natural entertainment spot of the Generation Z. We at Fanbytes think everyone […]

How Brands Can Work With TikTok Influencers In 2020

How Fanbytes works with TikTok Influencers

TikTok = 2020’s social media sensation… Whether you’re familiar with it or not, it should be known that TikTok is the hottest property in the social app market right now. In the month of October, it was reported by TechCrunch that TikTok exceeded all of its competitors (Facebook, Snapchat, Instagram, YouTube) in terms of app […]

Why Brands Need To Think More About Emotional Engagement

This year, I had the privilege to attend the first Forward 2020 edition in Birmingham, to speak to a room full of hundreds of BA (Hons) Digital Media and MA/MSc Future Media students about the challenges of creating successful marketing campaigns, and the creative process that goes behind them, as well as my predictions and […]

Why The Best Brands Are Those That Don’t Sell You Anything

Dear brands, I know your goal in life is to make money, but could you please try being less obvious about it?   Sincerely, A consumer tired of disruptive ads   It’s a jungle out there. Everybody wants to make money, everybody tries to get your attention, everybody throws their products at you, assuming that […]

Explained: What is TikTok?

In brief: TikTok is a media platform which allows users to upload short form videos ranging from 2 second to 2 minutes, usually accompanied with a soundtrack that can be overlaid using TikTok’s inbuilt sound library. Key Facts 800million Lifetime Installs Surpassed Facebook, Instagram, YouTube and Snapchat in terms of downloads Global user base: Particularly […]