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1 Event. 20 Creators. 52 Million TikTok Views.
Cineworld wanted to drive awareness of 4DX; an extreme sensory cinema experience exclusive to the UK and Ireland (think simulating effects like water, wind, scent and strobe lighting!)
To reach new, untapped audiences, they hosted an incredible 4DX Creator Day, inviting some of the UK’s biggest TikTok and social media stars.
As their official influencer partner, we were tasked with getting as many creators along as possible to create content that would bring the amazing 4DX experience to life on TikTok!
The challenge? We only had one week to do it…
With this being a one-off event, stakes were high!
And with a very tight turnaround, our Music & Entertainment team focused their attention on creators that we knew and trusted from previous successful campaigns.
This meant we could trust them to create amazing, stand-out content without too much direction or a ‘strict brief’.
In only 7 days, we successfully brought on 20 creators to attend the 4DX day, who collectively shared content to their millions of TikTok followers.
The results of this campaign were truly extraordinary.
Our creators produced scroll-stopping content that varied slick, professional-looking TikToks full of intrigue, to hilarious spoofs and days in the life.
Overall the campaign achieved over 52 million views, 200,000 shares and thousands of positive comments within the month of the campaign.
The stand out creative came from Joe Baggs, whose video to date has attracted nearly 50 million views!
Following this success, we’ve continued to work alongside Cineworld to build their TikTok presence and get more Gen Zers to the cinema!
