What Social teams Need To Know About Gen Z

The results of our research into 2,000 UK 16-24 year-olds.

Fanbytes | Gen Z Social Media Research

2,000 Gen Zers.

1 Research Report.

5 Crucial Things Brands Need To Know. 

In Autumn 2022, we commissioned our own research of over 2,000 16-24 year olds to find out what they really think of the social media platforms they’re using, as well as the tips for brands wanting to reach them. 

Get your copy to find out:

  • Platforms: Where are they really spending the most time?
  • Purpose: What do they want from TikTok and Instagram?
  • Behaviour: How do they buy from them?
  • Emotions: How do they feel after using them? And why does it matter?
  • Expectations: What’s coming next and what should brands be doing to help? 

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