How Fanbytes Drove a 23% Engagement Rate For Kitsch Noir On Instagram

As part of this blog series we’d like to champion and share the stories of some of the female founders that we’ve been supporting as part of our Impact Fund.

In this article:

The Fanbytes Impact Fund

Following the social unrest that we saw in summer 2020 around the world, Fanbytes decided to launch a £100,000 fund to economically empower the black community and address inequalities in two ways:

  1. To provide influencer marketing support to promising black-owned start-ups
  2. To address the influencer pay gap – our data shows that while black influencers have a click-through-rate of 2.2x more than non-black influencers on average, they are often overlooked and underpaid.

For each successful applicant, Fanbytes awarded them an influencer campaign worth £5,000 with £2,500 worth of influencer spend. Many of the selected brands are startups with this being their first real introduction to influencer marketing. Our dedicated programme manager guides them through the process and provides them with key takeaways and best practices to use as they continue along their entrepreneurial journey.

Let’s take a look at one of our successful applicants: Kitsch Noir

 

Meet Cherelle Brown, founder of Kitsch Noir

Kitsch Noir is a greeting card brand on a mission: to represent the love, joy and humour within the black British experience. Cherelle, designs each card with the intention to uplift and celebrate the beauty of a more inclusive, and diverse society. Since it’s conception in 2017, KitsCH Noir has grown into a multi award-winning brand, stocked nationwide in some of the UK’s leading stationery destinations.

The Campaign

We used a combination of small and micro influencers from the black community, some of which, like the brands, also receive guidance on how to navigate the industry and what makes great content.

Our highlights from the campaign: 

@hebontheweb

The media has always lacked POC. Now there’s @kitschnoir - a black owned brand representing our diversity on cards and stationery. #KitschCards #Ad

♬ original sound - Heather Chelan

The Results

  • 80k impressions on Instagram

  • 100+ new site visitors

  • 23% engagement rate

What People Are Saying About Kitsch Noir

Want to learn more about the Fanbytes Impact Fund ?

To find out how Fanbytes can help you connect with a Gen Z Audience fill in the form to get in touch!
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