Hashtags are the main driver for content on TikTok, trending hashtags allow content from all sizes of influencer to get traction and drive challenges forward.
Recurring Trends
There a massive locally recurring hashtags that always drive content to the discover page on TikTok. In the UK these are, #UKComedy which showcases some of the best TikTok skits out of the UK, and also #UKSports, a similar hashtag that promotes sports related content from the UK.
There are also some more general hashtags such as, #PetsOfTikTok, which drive content globally which features pets. This is a great example of a regular theme having a recurring hashtag.
Tips For Creating Hashtags
- Repeated Hashtags don’t perform as well for creating viral content at the moment, so try to come up with something unique for the time being.
- People often don’t copy over all the hashtags on a post, so it’s best to focus on one key hashtag to carry the whole message for the brand.
Challenges
Challenges on TikTok are also primarily driven through hashtags – this makes the challenge more easily accessible and shareable and makes it easier for users to browse all of the content for that challenge.
The #LipStickChallenge was one of the biggest trending challenges on TikTok and was regularly featured on the discovery page. It’s a great example of a simple concept taking over on the platform.
Challenges often feature dances that people can emulate or build upon – such as the Taki Taki Challenge which had people dance to the song Taki Taki by DJ snake.
Previously Successful Hashtags
We worked with music label M-Theory to promote the #ShowYourParadise trend on TikTok, which featured the song Sunset Lover by Petit Biscuit. The trend fit perfectly with the artists overall brand – with a lot of his music videos and social media content based around travel. The trend got over 4 million views with 80 unique TikTok posts.
For upcoming artist Ruth Anne we created the #PromoteLove hashtag to drive content about loving your self and your insecurities to reflect her song Love Again. The hashtag was similarly successful, getting over 2 million views – with 871 fans creating content for the hashtag.
If you’d like to chat about creating a trending hashtag for your brand, fill out the form below!
