How to Create a Viral Hashtag on TikTok

Hashtags are the main driver for content on TikTok, trending hashtags allow content from all sizes of influencer to get traction and drive challenges forward.

Recurring Trends

There a massive locally recurring hashtags that always drive content to the discover page on TikTok. In the UK these are, #UKComedy which showcases some of the best TikTok skits out of the UK, and also #UKSports, a similar hashtag that promotes sports related content from the UK.

There are also some more general hashtags such as, #PetsOfTikTok, which drive content globally which features pets. This is a great example of a regular theme having a recurring hashtag.

Tips for creating Hashtags

  • Repeated Hashtags don’t perform as well for creating viral content at the moment, so try to come up with something unique for the time being.
  • People often don’t copy over all the hashtags on a post, so it’s best to focus on one key hashtag to carry the whole message for the brand.

Challenges

Challenges on TikTok are also primarily driven through hashtags – this makes the challenge more easily accessible and shareable and makes it easier for users to browse all of the content for that challenge.

The #LipstickChallenge

The #LipStickChallenge was one of the biggest trending challenges on TikTok and was regularly featured on the discovery page. It’s a great example of a simple concept taking over on the platform.

Challenges often feature dances that people can emulate or build upon – such as the Taki Taki Challenge which had people dance to the song Taki Taki by DJ snake.

The #TakiTakiChallenge

Previously successful Hashtags

We worked with music label M-Theory to promote the #ShowYourParadise trend on TikTok, which featured the song Sunset Lover by Petit Biscuit. The trend fit perfectly with the artists overall brand – with a lot of his music videos and social media content based around travel. The trend got over 4 million views with 80 unique TikTok posts.

For upcoming artist Ruth Anne we created the #PromoteLove hashtag to drive content about loving your self and your insecurities to reflect her song Love Again. The hashtag was similarly successful, getting over 2 million views – with 871 fans creating content for the hashtag.

If you’d like to chat about creating a trending hashtag for your brand: schedule a call now!

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